A Commitment to Best Practice

Application for membership of the DSAI is voluntary. By applying to join the DSAI, a company is proactively demonstrating its commitment to the higher standards of processes and business practices required of DSAI members compared to non-members.

Membership of the DSAI is only granted to companies which have satisfactorily undergone the full DSAI audit process. This is a process that can take up to a year, depending on the maturity of the company submitting the application. During this period, a rigorous examination of an organisation’s business practices, policies and processes are undertaken to check compliance with the DSAI’s Codes of Conduct. For the duration of this process, an organisation remains as a Prospective Member.

The requirements of DSAI membership are summarised in the DSAI’s Codes of Conduct. These Codes of Conduct go above and beyond UK law, and full details can be found by clicking the button below.

Unannounced checks are conducted regularly, with member companies selected at random, to ensure ongoing compliance with the DSAI’s Codes of Conduct.

Rogue Operators

As in many industries, there are companies and individuals that can do huge reputational damage to the wider industry by failing to conduct themselves in an ethical or responsible manner.

Always look for the DSAI logo if you are considering working with, or buying from, a direct selling company. DSAI members are required to offer greater protection, training and rights to both those working as direct sellers, and

their customers.

Beware of any organisation that asks for large up-front payments to get started. The cost of becoming an independent Representative or Consultant with DSAI member company is typically low (normally less than £100).

Beware of any organisations or individuals making outlandish or unrealistic earnings claims. Any assertions that

working in direct selling is a chance to ‘get rich quick’ are simply not credible; anything that looks or sounds too good

to be true probably is. Working in direct selling is effort-based, and as with many things in life, work is required to achieve success.

To learn more about the DSAI Business Code of Conduct click here

To learn more about the DSAI Consumer Code of Practice click here