Direct Selling is a method of marketing and retailing goods or services directly to Consumers, through personal contact away from permanent retail premises.
Today, Consumers have access to just about any product or service through Direct Selling somewhere in the world. Many people think of cosmetics, cleaning products, nutritional products and homeware as products that are available through Direct Selling. However, there is an ever increasing range of products and services marketed via Direct Selling, either person-to-person, via party-plan or online.
In the ROI, over 13,000 people are involved with direct selling. It is a vibrant, growing industry offering a flexible earning opportunity to all, whatever age, culture, gender or ability.
Working for a Direct Selling company is an ideal way to start a business of your own as it offers tremendous working flexibility.
BENEFITS TO THE CONSUMER
Quality of Service
You can try and test the products before buying them
Your consultation can be tailored to your exact requirements
The products are delivered to your home
You have the right to cancel your order within a given period
You have direct personal contact with the seller
Your purchases are guaranteed
BENEFITS TO THE SELLERS
Rewarding: not only financially but socially
Flexible: Choose your own hours
Social: Build relationships with fellow direct sellers and customers
Fun: Party Plans, person to person and recognition events
Life changing: Manage your own business
Empowering: Increased confidence, strength of character, in control
Diverse: So many different Direct Selling companies worldwide
METHODS OF DIRECT SELLING
Person to Person
Usually by prior arrangement or introduction, an explanation or a demonstration is given by a
Direct Seller to a Consumer
Online
A Consumer purchases from the Direct Seller through a website, rather than face-to-face
Party Plan
Explanation and demonstration of products to a group of prospective Consumers by a Direct Seller, usually in the home of a hostess who has invited other people
for that purpose
WHAT IS MULTI-LEVEL MARKETING?
Many Direct Selling companies are organised on multi-level principles. This is where Direct Sellers are given the opportunity to build their own sales teams, in addition to the rewards of making personal sales. In doing so, they are able to receive additional rewards that come from the sales achieved from those they have recruited, trained, helped and motivated.